Privacy Policy
Last updated:
At UpBuff, safeguarding your data privacy is our paramount commitment. The trust between you — the user — and UpBuff forms the bedrock of our relationship. Central to fostering this trust is our dedication to transparently explaining how we use your data and uphold your privacy rights.
Definitions
What these terms mean
This policy describes how UpBuff Technologies Pvt. Ltd. (“UpBuff”, “Company”, “we”, “us”, or “our”) collects, protects, and uses personally identifiable information (“Personal Information” or “Personal Data”) you (“Customer”, “you”, or “your”) may provide through our website or any of its products or services (collectively, “Website”, “Products”, or “Application”).
It also describes the choices available to you regarding our use of your Personal Information and how you can access and update this information. This Policy does not apply to the practices of third-party companies that we do not own or control, or to individuals that we do not employ or manage.
Section 1
Information collection and use
1.1 Information you choose to give us
You can choose to provide us with additional personal information. This information includes:
Geo-location
Precise or approximate location determined from your IP address or mobile device GPS, depending on your device settings. We may also collect this information when you’re not using the app if you enable this through your settings or device permissions.
Contact Information & Profile Data
When you fill in a form, add information to your profile (name, email, contact number, IP address), respond to surveys, participate in promotions, communicate with our team, or share your experience with us.
1.2 Information collected automatically
This information may include:
Usage Data
Pages or content you view and other actions on the UpBuff Platform.
Log Data & Device Details
Details about how you’ve used the UpBuff website (including links to third-party applications), IP address, access dates and times, hardware and software information, device information, unique identifiers, crash data, cookie data, and pages you’ve viewed before or after.
Cookies
As described in our Cookie Policy. Cookies help us understand user behaviour and improve your experience on our platform.
1.3 Information from Third Parties
Referrals. If you are invited to the UpBuff platform, the person who invited you may submit personal information about you such as your email address or other contact information.
Section 2
How we use your information
If you submit your details and give us your consent, we may use your data to:
- Send promotional messages, marketing communications, advertising emails, and newsletters.
- Re-target or re-market our services using third-party platforms such as Google and Meta.
- Invite you to events, webinars, and relevant opportunities aligned with your interests.
- Improve our platform, personalise your experience, and develop new features.
- Respond to your enquiries and provide customer support.
Section 3
Disclosure to third parties
Depending on the requested services or as necessary to provide any service you have requested, we may share your information with trusted third parties that work with us, including affiliates and subsidiaries we rely upon to assist in operating the website and services.
We do not share Personal Information with unaffiliated third parties for their own marketing or other purposes. These service providers are not authorised to use or disclose your information except as necessary to perform services on our behalf or comply with legal requirements.
Third parties are given only the Personal Information they need to perform their designated functions, and we do not authorise them to use or disclose Personal Information for their own purposes.
Section 4
Your rights over your data
You can exercise any of the rights described in this section consistent with applicable law. We may ask you to verify your identity before taking further action on your request.
Manage your information
You can access and update some of your personal information through your account settings. You are responsible for keeping your personal information up to date.
Data access & portability
In some jurisdictions, applicable law may entitle you to request copies of your personal information in a structured, commonly used, and machine-readable format.
Data deletion
In certain jurisdictions, you can request that your personal information be deleted. Note that we may retain information for legitimate business interests or legal compliance obligations.
Section 5
Privacy of children
We do not knowingly collect any Personal Information from children under the age of 18. If you are under 18, please do not submit any Personal Information through our website or services. We encourage parents and legal guardians to monitor their children’s internet usage and help enforce this Policy. If you have reason to believe that a child under 18 has provided Personal Information to us, please contact us immediately.
Section 6
Security of personal information
We implement industry-standard technical and organisational measures using a variety of security technologies and procedures to help protect your data from unauthorised access, use, loss, destruction, or disclosure. When we collect particularly sensitive data (such as geo-location), it is encrypted using industry-standard SSL (Secure Socket Layer).
Your password is your first line of defence once you set up an UpBuff account. We recommend setting a strong password that you never share with anyone and signing out of your account after each session.
Section 7
Third-party links
We may display links to third-party websites or applications on our website for advertising or to provide you with relevant content. We are not responsible for such third-party websites or applications if you choose to access them. If you provide data to such a website or application, please review their own privacy policies — you will no longer be bound by this Policy in doing so.
Section 8
Business transfer
If UpBuff undertakes or is involved in any merger, acquisition, reorganisation, sale of assets, bankruptcy, or insolvency event, we may sell, transfer, or share some or all of our assets — including your information — in connection with such a transaction. In this event, we will notify you before your personal information is transferred and becomes subject to a different privacy policy.
Section 9
Disclosure
We will disclose any Personal Information we collect, use, or receive if required or permitted by law — such as to comply with a subpoena or similar legal process — and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
Where appropriate, we may notify users about legal requests unless prohibited by the legal process itself, by court order, or by applicable law, or if we believe providing notice would be futile or create a risk of harm.
Section 10
Data breach
In the event we become aware that the security of the website has been compromised or users’ Personal Information has been disclosed to unrelated third parties as a result of external activity — including security attacks or fraud — we reserve the right to take reasonably appropriate measures, including investigation, reporting, and cooperation with law enforcement. We will make reasonable efforts to notify affected individuals if we believe there is a reasonable risk of harm as a result of the breach, or if notice is otherwise required by law.
Section 11
Changes to this policy
We reserve the right to modify this Privacy Policy at any time in accordance with applicable law. If we do so, we will post the revised Privacy Policy and update the “Last Updated” date at the top of this page. In case of material changes, we will also provide you with notice by email at least thirty (30) days before the effective date. Your continued use of the UpBuff Platform after the date the revised Privacy Policy becomes effective will constitute your acceptance of those changes.
Section 12
Acceptance of this policy
You acknowledge that you have read this Policy and agree to all its terms and conditions. By using the website or its services you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorised to use or access the website and its products.
Section 13
Contact information
For questions or complaints about this Privacy Policy or how UpBuff handles your personal information, please reach out to us: